Search engine optimization consulting firms are in demand these days and many who have the tech skills are getting into the bandwagon. A lot of new consulting firms and even freelance consultants are now offering their services and working to capture their share of the online market.
As these smaller industry start ups usually have limited operating capital, they should carefully balance prudence and aggressiveness in marketing themselves and in doing business with their clients. They have to get started on the right footing and establish a good track record.
Start up SEO consultants should remember that a single mistake can be costly at this point. They might not be able to get their business off the ground if their reputation is smeared after just a handful of clients. They have to prove that they are worthy of their clients’ trust and confidence.
This can be achieved by avoiding these no-nos:
1.False Advertising and Misrepresentation
It is understandable that a new SEO consultant would want to put himself up there with the top guys in the industry. It would be wrong, however, to make false claims or to “name drop” when he presents himself to his prospective clients.
There are ways for a new consultant to advertise himself to his target market. A little candor is a good thing. It is a good way to show prospective clients that the consultant is trustworthy and will not try to put one over them. It is best to highlight what the consultant can truly offer rather than to claim something that he cannot deliver satisfactorily.
2.Not Listening to the Client
A new SEO consultant can get over excited with the prospect of meeting his clients and having the chance to present his service packages. A big mistake is to go on and on about these packages without giving the client a chance to tell him what they actually need. This would be a big waste of time and effort especially if the services presented do not address the client’s requirements.
It would be a good idea for a new consultant to do ample research prior to his meeting with his client. Checking out his online activities and getting as much information is recommended.
This will give him an idea of what the client would most likely need.
Thus, he would be able to zero in on these needs and increase his chances of presenting more fitting solutions.
3.Not Asking What the Client Wants to Happen
The exploratory meeting between the SEO consultant and the client is supposed to uncover both the needs and goals of the client.
There are instances when the client might ask for specific services that would not necessarily bring him the results that he needs. In these cases, the SEO consultant should be able to help the client understand that there are better options for him to consider.
Clients appreciate it when they are given more information so that they can carefully reconsider their decision. It would be a big plus for the SEO consultant to present the pros and cons of each option rather than to tell the client that he is wrong and that he should opt for the consultant’s recommended solution.
4.Not Updating the Client about the Progress of the Project
When the project is underway, the SEO consultant should keep him in the loop at all times. At the very least, the client and the consultant should agree on the ideal frequency of status reports and the issues that are supposed to be reported right away. Transparency will prevent miscommunication and setbacks that could affect the project’s results.
5.Missing Goals by a Hair to Make the Client Avail of Another Service
This is one of the biggest mistakes that a new consultant can make. In the desire to keep the relationship going, a consultant can hold back and do just enough to “almost achieve” the client’s goals.
This way, he can offer another service to continue working on the account.
Any SEO consultant should never resort to misleading the client in any way. If and when the client decides to continue his service contract for the long-term, it should be because the client is satisfied by the results he is getting and is happy with the relationship with the SEO consultant. Besides, the client can always decide not to continue the service contract outright when the project’s goals are not met.
The consultant cannot chalk this client up as a satisfied customer. What’s worse, the client can write a negative testimonial about how the consultant failed to deliver the results he promised.