3 SEO Strategies To Know for 2019

Expert SEO Strategies You Need To Know This Year

With Google constantly refining its definitions of what it means to be a relevant website in any niche, digital marketers have to constantly learn, change, and adapt to stay head in the game. With billions of web pages on the Internet today that are all vying for audience attention, how does one actually get ahead?

That’s what we tried to answer in today’s edition of our blog, because we know that every day spent in digital marketing should be spent toward achieving milestones and establishing a long term position in the market. Here is our roundup of what we think are essential SEO strategies that you really need to know this year.


  1. Predicting Expectations and Delving Into User Intent

 user intent

Nothing about SEO suggests that we need to be psychics or anything like that. In fact, what digital marketers have to be as far as we are concerned is to be more data-driven so every decision – even if it is just posting new content – is backed by verifiable data/information.

All digital marketers have is customer feedback, and oftentimes it can be tough to get sufficient feedback to actually make good decisions for the long term. The solution is to rely on SEO tools that can automate the collection of relevant data for you.

From core keywords such as New York SEO to long tail keywords that are derived because of the changing trends in the demand for information, all your new data will help you plan and execute your content calendar to achieve goals and milestones, and not merely to populate your website with new content.

Frankly, not taking this route has never worked since Google made the huge shift to user-centeredness, and your website will truly benefit from focusing on what users might want to really achieve by visiting your website.

Digital marketers and business owners need to understand the motivations behind consumer behavior online, they also need to provide the clearest and most direct answers possible.

To a huge extent, this has been what search engines have been about since the beginning: the help answer peoples questions and the websites that provide the best answers will reap people’s trust.

On top of the pressure to understand consumer behavior, there is also the added pressure of keeping up with the changes in tastes and preferences online. A huge example of this would be the veritable boom in online memes about five years ago.

During this time, websites that catered to people who read, shared, and created their own memes were raking in large ad revenues. But eventually, the marketing model died down and the demand for it declines significantly. People still make plenty of memes today, but nowhere close to the volume observed five years ago.

We’re using this as an example because websites like 9GAG that began as an image sharing platform thrived on user-generated meme material for most of its early life before shifting to snippets, GIFs, and videos. This is a great example of a website adapting continuously to user preferences and tastes to remain relevant in today’s fast-paced market.


  1. Ranking High In All The Right Places

 ranking high on google

While it’s true that Google is a great place to rank high in, it makes complete business sense to fan out and rank better in other platforms that people are using constantly.

Your brand needs to be visible on social platforms and appropriate platforms like Amazon if you are selling physical products. The future of search is based on the multiplicity of presence and the resulting engagement you get from being visible on different platforms. Again, being on Google is great, but that’s just the first step. Keep in mind that some businesses are able to create great following elsewhere before they are able to rank high on Google.

Well-loved food trucks for example, begin slowly on Twitter to establish contact with possible customers and the popularity grows in leaps and bounds if the business knows how to genuinely interact with old customers and potential buyers. Eventually, Google picks up the increased activity on social media and this translates to ranking high on SERPs.

Instagram is also a neat place to establish your business’ presence, as it is constantly innovating to make user experience ever more tailored and customized depending on specific tastes and preferences. Remember that all your platforms need to be maintained, and there has to be genuine interaction between you and users when they choose to follow your social media accounts.


  1. Structured Data is a Must

 structured data

With Google relying more and more on its AI technologies, there is no doubt that websites need to invest more in structured data so that content and all other elements that Google needs to rank websites would be easier to crawl. Structured markup helps establish the contextual relations between pieces of content, as well as groupings and categories in a single website.

Web developers need to pay closer attention to better information architecture, as well as proper tagging and the addition of appropriate metadata to all pages and all content – even older content.

By shifting the focus on web development, we will be giving all search engines the chance to learn faster, and we will be contributing to the development of the AI that would ultimately serve everyone in the world of digital marketing.

Voice searches are also becoming more and more common, and thus, content has to be adjusted to make sure that they would still work in screenless environments.

Using the appropriate schema vocabularies in all content will enable Google to surface content based on human language queries and in turn, this will make your website even more visible than before, even if what Google is surfacing are parts of your content that correspond to specific queries.

And as a parting piece of advice: always produce content that people would want to link to. Since people are becoming more and more picky with what they share, your content needs to stand out from the competition the second people land on your website.



Types of Cheap Custom T Shirts  

Thinking about using cheap custom t shirts to launch a promotional drive for a product or service? There are so many ways to engage your market with free, customized shirts, and there is a long train of viable options for each type of market.

Customizing shirts is also a good idea if you are interested in marketing your own designs and selling shirts for a profit. Thousands of entrepreneurial artists and designers have already made profits selling their own designs by printing them on shirts, and we don’t see why you couldn’t do this, too.

In this article, you will learn about the different kinds of cheap custom shirts that you can design and print on, as well as the advantages of each one. Let’s get started.


  1. Men’s shirts

Custom-T-Shirts Men’s shirts are always in demand and there is just so much variety that you can actually experiment on the type of shirt you will be giving away to see which type of shirt will receive the best feedback from your patrons.

The most basic type of shirt is the classic, short-sleeved shirt. People wear it under jackets, suits, and almost any other layer of clothing and they’re comfortable to wear and easy to design on.

The classic men’s short-sleeved shirt also comes in a plethora of colors to choose from, so you can select the right color based on the promotion that you are doing at the moment.

Of course, the most popular color would be white, but this doesn’t mean you have to do white too. You can do black, blue, pink, red – the possibilities are endless. If you happen to want a pocket that you can print on instead of printing a larger logo in front, what you are looking for is the men’s polo shirt.

Men’s polo shirts are often made with slightly thicker fabric, and these will have collars and breast pockets on them. In terms of customization these are slightly advantageous than classic short sleeved shirts because they have an extra space that is prominent (the breast pocket).

However, in terms of appeal, the short-sleeved shirt sans the collar and pocket has more universal appeal to the young ones, so you may want to keep that in mind.

However, if you are designing for an organization or company, the more formal looking polo shirt would do just fine. The next type of shirt is the long-sleeved shirt.

Long-sleeved shirts are often used as safety attire for construction and other production settings, but they can also be printed on for use as casual attire. It really depends on what you print on them.

These shirts are popular in construction and engineering sites because obviously, the longer sleeves protect the arms and help keep dust and grime away.

Performance shirts are shirts that are specifically made for exercise and athletic use.

The main difference between performance shirts and regular cotton shirts is they remove sweat faster, are designed to keep the wearer cool, and they stretch and bounce back to their former shape and scale because they’re not pure cotton at all.


When should you use performance shirts in promoting a brand?

Performance shirts are attractive wear for the younger sector of your market who may be interested in marathons, working out in the gym, or working out at home. And since these are pricier than regular shirts, people would want to wear them because they have intrinsic and easily identifiable value that people love.


  1. Women’s shirts

One thing that you should know about women’s shirts is that they are smaller, lighter, and usually made with softer fabric than men’s shirts.

The standard short-sleeved shirt for women is made in such a way that the fabric doesn’t chafe against the skin, which is awesome, because we don’t want people itching after they’ve worn our promotional shirts.

In addition to short-sleeved shirts, long-sleeved shirts, and performance shirts for women, did you know that you can also purchase and customize hoodies, sweatshirts, tank tops, and polos for women?

Technically a hoodie is still a shirt (even with the head cover and string) and it’s one of the most perfect attires for urban denizens around the world. Hoodies have this youthful appeal that both men and women love. Hoodies for women are slimmer and more form-fitting, so keep this in mind when ordering some for a promotional offer. If your customers are both males and females, it would be best to have shirts that are for men and women, too.

Sweatshirts are perfect for running, jogging, or working up a sweat at the gym, and like the hoodie, it has a universal appeal to the younger generation, and the older generation, too. If you need something that is lighter on the pocket but would still click with your audience, you’re talking about tank tops.

Custom-T-ShirtsThe thing about tank tops is they can be combined with different pants and shirts, or worn alone, and the person wearing it would still look great. From a logistics point of view, tank tops for women are also lighter per unit, so if you are having say, a hundred pieces shipped because you need that many, the shipping costs would also be lower. Each type of shirt has its own advantage, so think hard which one you really need.

And finally, we have the polo shirt. Women’s polo shirts are slim, snazzy and perfect for almost any function.

From a business point of view, polo shirts that are customized with your business’ logo and name would be perfect as uniforms, so if you are in the food industry or the retail industry and you want your female staff to look good, then by all means, have some women’s polos custom-printed.

Again, this type of shirt is light, so these are economical to ship, and they look great, too. Polos come in a variety of colors, so if you already have an existing branding and you want to match that branding, you can do so easily with a touch of a button, online.

Selling Your Gold With A Pawn Solution Makes For An Easy Financial Push

pawn-loan Every year gifts are exchanged and different situations call for them of course. Amidst the most common gifts that couples and individuals give and receive, you’ll find jewelry is one of them. Millions of dollars get spent on jewelry every year and it’s given to individuals as gifts. However, you’re going to find that despite this, many people end up breaking up, or changing situations in a lot of ways.

These are sad moments, but the gifts are not returned, which is why some individuals could very well have thousands of dollars just collecting dust in their home. If you have any type of jewelry in your home that was a gift, and you don’t wear it for any reason, you will want to look into possibly using a pawn solution to garner a bit of success. You could make some money with this option, especially if you go with a trusted resource such as, cash 4jewelry now.

The Allure of Jewelry For Profit

One of the most common things that pawn shops look for is that of precious metals. The reason for this is because it’s something that is somewhat scarce, and will always hold value. If you go back in time, you will see that this is a common solution, and you will see that gold, silver, and other mined elements were always a source of financial stability.

Today, even though we are in modern times, the same can be said, and that’s something that most people don’t really think about. While there are some companies that can give you a good bit of money for your gold, only a few will give you top dollar. Companies like, cash4jewelrynow, will deliver on a larger scale, than most, and that’s because they specialize in this solution over others.

Broken and Otherwise Unwanted Pieces

Here’s the best thing about going with a pawn solution, and it’s the fact that you could very well move along with a positive push forward with broken, unwanted, dirty, and dusty pieces.

PawnThere’s a lot of people that don’t realize this, but it’s true. When you work with a good pawn solution, you’re going to find that you could very well get top dollar for your items, because the weight of the items are worth exploring. Gold, for instance, can deliver upwards of $1,000 per ounce, and that means that if you have something heavy that is 100% pure gold, you could very well get paid for selling it.

At the end of the day, if you’re not using jewelry pieces in your home, for whatever reason, why not sell them? By going with a good source like, cash4jewelrynow, you could very well end up with a lot of money for something that would otherwise only be collecting dust.

IT’s a positive thing that you will no doubt want to pursue and focus on. Check this solution out, and see why so many are going with this route instead of holding onto pieces that don’t do much service at all. Why keep something that just gets old and dusty? Why not get paid? It’s that simple.

Pawn Gold and Silver For Maximum Benefits

PawnOne of the most compelling things that you can do in order to get a helping hand with financial success is work with a pawn solution. Whether you are looking to get a loan or to sell items outright, you will find that there is something positive that you will no doubt want to look forward to when working with a shop.

Now, if you are new to this, or perhaps you want to ensure that you get top dollar while working with them, you’ll want to explore the options that come with the most sought-after items. The most sought-after solutions today is that of gold, silver, and other precious metals.

To get the most out of precious metals that you have, you’re going to need to look into a few tips and tricks that are going to help you get the most out of your items. Now, companies today are going to have a few set of rules that you will have to follow through with overall. You can always try to go pawn your items and hope for the best, but chances are that you’re going to end up missing out on something important.

To ensure that you’re able to garner a bit of success, take into consideration the following tips for pawning gold, and even silver for maximum benefits from any pawn solution that is near you or even online.

Look For Solid Pieces

The first thing that you are going to notice about gold and silver is that they are valuable no matter whether or not they are in pieces, old, dirty, or whole. The reason why precious metals garner so much success in pawning is because they are valuable at all measurements, even plated solutions.

However, if your goal is to get the most out of your investment, you’ll want to look into solid pieces overall. If you have anything around that is 100% solid, then you will garner a great deal of financial support when you look to a pawn solution, it’s that simple.

No matter what condition the pieces are in, they should be whole, as in 100% gold, or silver. Of course, other precious metals work too, but these are the most sought after right now.

Consider The Rates Often

pawn shopNot sure if you want to pawn your items right away, then don’t. Instead, make sure that you take note of looking into the rates associated with the value of gold, and silver. There are daily charts that you can consult and see what the prices are at.

When you see any shifts in the favor of value, why not sell? Things have a tendency of spiking then dropping a bit, which is why you should consider looking at the overall rates and see what is going to work best for your particular needs.

With that in mind, you’ll want to look into the rates that are available overall and see which is going to be best for you at the time you want to work with a pawn solution. This is going to help you understand the best price for your overall needs.


Author Bio
If you are looking to get a loan or to sell pawn items. Majorpawn is the best option for you, we also give some offers and simply buy your old gold.


Funeral Homes Knoxville Tennessee – Simple Funeral Dos and Don’ts

Have you ever been to a funeral? What have you observed? Are there people laughing out loud? Are there anyone wearing halter tops and shorts? Are there people running around or playing games inside the funeral parlour, or the house where the funeral is going on? All of the answers should be no.

Going to a funeral is a way of showing respect to the dead. But it does not end there. It does not end in a simple ‘My condolences’ or ‘I’m sorry for your loss’. Proper behaviour should be displayed while in a funeral. It is quite odd that some funeral homes Knoxville, Tennessee has, provide funeral etiquettes that should be practiced and be taught to children. Nevertheless, it is just appropriate to inform their customers about it because attending a funeral is a sensitive matter.

Funeral Homes Knoxville, Tennessee – Simple Funeral Protocols:

1.    Know the dress code. The trend nowadays is that you can wear anything, but in some cases you just can’t. When you are going to attend a funeral, wear something that you would wear in church, rather than in malls or picnics. The deceased or the family sometimes wishes the guests not to wear black or vice versa. Just be reminded that whatever the dress code is, it is best to comply as it shows respect and sympathy with the family.


2.     Bring something. It does not matter what you give. What matters is that you remembered them. You may give fruits, homemade food, or financial donation. Though flowers are already being provided by funeral homes, Knoxville, Tennessee people can still bring flowers for their dead friend or loved one. Just be sure to include a note or a card so they would know from whom it came from.

3.    Sign in the register or guest book. It is a must to sign in that register book because filling the register helps the family be at ease that their deceased loved one had a good life and that he shared it with the people who signed in the register. Make sure to include your relationship with the deceased as well as your contact details in case the family would want to contact you.

4.    Put your cell phone into silent mode and do not use it while the service is going on. It is very rude to use your cell phone while the minister is reading a passage in the Bible or while a family member is giving tribute to the dead. It is also rude that the service is being interrupted by cell phone rings or alarms. Keep in mind that funeral services are solemn events.

5.    Keep on checking them out. The grieving process does not end in the funeral, so it is only proper to stay in touch with them. It may depend on your relationship with the deceased but even though you are only colleagues, it is still nice to check them out from time to time. That way they would feel less depressed, knowing that somehow, someone cares about their loss.

Funeral Homes Knoxville, Tennessee – Simple Don’ts:

1.    Do not say anything you are not sure of. The best way to keep away from embarrassment is to just stay silent, or think about the word carefully before speaking.

2.    Do not let go of your child. Keep your child close to you at all times. Once you let him go, it will be hard for you to keep him behave which results to unwanted disturbance during funerals.

3.    Do not talk so loud. Funerals are ought to be respected by staying calm and composed. Talking too loud may disturb others who are seriously mourning the dead.

11 Traits Of The Best Motivational Speakers

Motivational speakers are inspiring. They can inspire you to live your dreams and be who you want to be. They give you strength to reach for your goals. They give you hope. But, what does it take to a motivational speaker? How do you inspire others? What skills you need to have?

Well, here are the top 11 best traits of motivational speakers:

1. A good story to tell

You cannot be a motivational speaker if you do not have a good story to tell. You must have your own rags to rich story in order to inspire poor people that they, too, can rise about their current situation and achieve success.


Take Nick Vujicic as an example. Nick was born with no limbs. During his teenage years, he became so depressed that he thought about taking his own life. Then, he realized that he must not succumb to his condition, he must fight back. So, he tried learning a lot of things –swimming, typing, and a lot of other tasks that are typically done by people who have arms or legs. Nick’s limitation and his willingness to rise above it deliver a powerful message and this is the reason why he has a huge influence over people.

2. Passion

To be aS and powerful motivational speaker, you must be passionate about what you’re doing. You must be truly interested in inspiring people and making their lives better.

3. Good speaking voice

You’ll be speaking in front of a huge crowd most of the time, so it is important to have a voice that exudes authority and influence.

4. Eloquence

You cannot deliver a message across if you cannot articulate it well. So, to become a good motivational speaker, you must be eloquent.

5. Integrity

Motivational speakers have strong influence over people. So, in order to be a great inspirational speaker, you must be able to influence other people to do what is right not only with your words but also with your actions. You must be true to your values and principles. You must be able to walk the talk.

6. Confidence

To be a good motivational speaker, you must be confident. You must believe in your own power. You must believe that you have the power to influence people. You must believe that you have the power to make a difference in this world.

7. Empathy

You must have the ability to empathize with others if you want to be a great motivational speaker. You must have the ability to put yourself into other people’s shoes and understand what they are feeling. You must know what your audience is hoping to get out of your speech. Do they want to be motivated to start their own business? Do they want to increase and improve their current work performance? Do they want to have a little more hope? Empathy enables you deliver a speech that truly appeals to your audience. It allows you to deliver a speech that empowers and inspires every person in the room.

8. Dynamic

If you’re a corporate motivational speaker, some clients would make certain requests. They may ask you to deliver a message about change or about honesty. So, you need to be flexible to cater to your clients’ needs. You have to be dynamic.

Speaker9. Expertise and Credibility

Aside from motivation, you must be able to impart a certain type of expertise. This is the reason why those who have a background in psychology are great inspirational speakers. So, to build your credibility, it is best to pick a topic that is related to your professional experience.

10. Succinctness

Long speeches will bore your audience. So, to become a great inspirational speaker, you must be able to deliver short and succinct messages to your audience.

11. Sense of Humor

To truly inspire your audience and get your message across, you must have their undivided attention and one way to do this is to incorporate jokes to your speeches. This will keep the speech lively and fun. It will keep your audience from getting bored.

There are a lot of things that separates a great motivational speaker from a mediocre one. So, if you’re looking for a competent and truly inspiring speaker, you should contact here motivational-speaker-success. We have a long list of reputable, reliable, and charming motivational speakers. Our speakers are oozing with charisma and substance. They have the power to influence and deliver a powerful message to your employees. So, if you need a speaker for your next corporate event, do not hesitate to contact us.


Author Bio
If you want to be a great motivational speaker, you can go our website Motivational-speaker-success.com. And read top motivational speakers speeches or learn how to inspire you.

Standard Golf Guidelines for Left-Handers

While left-handed golfers, or “lefties”, are quite rare, they do exist. And some of them have already made their name as one of the leading pros in the sport.

Thus, it’s still possible for a lefty to be successful in the world of golf. All it needs to achieve it is proper guidance, and lots of practice.

Practice Proper Left-Handed Grip

Taylormade golf

One of the main issues that left-handed golfers have is their weak grip. This can be a big issue when you swing your club, and more than often results in a slice. To prevent this, always practice gripping the club properly and placing the grip across the left palm around the index finger’s base and slightly above the pinky. Make sure that you keep it balanced, as holding the grip entirely with your fingers will cause you to swing too fast, while gripping entirely on the palm will cause you to swing more slowly.

Don’t Attempt to Convert to a Righty

Due to the shortage of proper golf clubs for lefties, some people are forced to adjust and play the sport as a righty. While a few people find success in adjusting their swings to fit a right-hander, some simply fail in this aspect because they’re simply not used to it. To this end, if you’re not comfortable in the adjustment period, then don’t ever attempt to convert yourself into a righty just for the sake of the sport. Instead, develop your strengths and simply find the proper golf equipment that suits a lefty. While limited, brands like Taylormade golf do offer a selection designed for lefties, so find the proper equipment for you may have some extra legwork involved, but is certainly not impossible.

Get The Proper Lefty Equipment

As stated earlier, golf clubs designed for lefties are uncommon, but do exist, and some are made by well-known manufacturers like Taylormade golf. However, if you can’t find a proper set that’s suitable for you, then don’t hesitate to ask your local pro shop to get a customized set of clubs that’s perfect for you. This not only gives you the benefit that your club sets are made for a lefty, but also ensures that they’re of proper length, adjusted to your natural body height, so that you’ll feel more comfortable when swinging. Manufacturers like Taylormade golf also offer this kind of made-to-order service, though they may be a bit expensive compared to pre-made ones.

Club Difference: Lefties vs. Righties

The only difference between clubs designed for left-handed and right-handed golfers is in the club heads. Which means, in the case of customized golf clubs (again, manufacturers like Taylormade golf offer this), you can simply find any club shaft and a grip, and just attach the proper head to it to create a club suitable for either a lefty or a righty.

The sole exception is putters, because the shafts they come with are specifically designed for either a left-handed or a right-handed golfer. So keep this in mind when you’re choosing the proper putter for a lefty like you.

Getting Proper Left-Handed Training

Another difficulty that left-handed golfers may encounter is finding the proper instruction. While there are plenty of instructional resources and aids out there, most of them are based on the idea that the golfer is right-handed, which can create some confusion for lefties.

There are two possible workarounds to this problem.

The first is to simply reverse some points in the instructional aid and adjust it to fit a left-handed person like yourself. This might take some practice and understand, but once you’re successful, you’ll be able to improve your skills by being able to apply just about any golf technique to yourself, regardless of being a lefty.


The other method simply involves finding an instructor who’s also a lefty like yourself. They’re quite rare, though, so to make it easier, simply consult your local pro shop so that they can aid you into finding a left-handed instructor for you.

The Wrong Way to Do Search engine optimization consulting

Search engine optimization consulting firms are in demand these days and many who have the tech skills are getting into the bandwagon. A lot of new consulting firms and even freelance consultants are now offering their services and working to capture their share of the online market.


As these smaller industry start ups usually have limited operating capital, they should carefully balance prudence and aggressiveness in marketing themselves and in doing business with their clients. They have to get started on the right footing and establish a good track record.

Start up SEO consultants should remember that a single mistake can be costly at this point. They might not be able to get their business off the ground if their reputation is smeared after just a handful of clients. They have to prove that they are worthy of their clients’ trust and confidence.

This can be achieved by avoiding these no-nos:

1.False Advertising and Misrepresentation

It is understandable that a new SEO consultant would want to put himself up there with the top guys in the industry. It would be wrong, however, to make false claims or to “name drop” when he presents himself to his prospective clients.
There are ways for a new consultant to advertise himself to his target market. A little candor is a good thing. It is a good way to show prospective clients that the consultant is trustworthy and will not try to put one over them. It is best to highlight what the consultant can truly offer rather than to claim something that he cannot deliver satisfactorily.

2.Not Listening to the Client

A new SEO consultant can get over excited with the prospect of meeting his clients and having the seo-companychance to present his service packages. A big mistake is to go on and on about these packages without giving the client a chance to tell him what they actually need. This would be a big waste of time and effort especially if the services presented do not address the client’s requirements.
It would be a good idea for a new consultant to do ample research prior to his meeting with his client. Checking out his online activities and getting as much information is recommended.

This will give him an idea of what the client would most likely need.

Thus, he would be able to zero in on these needs and increase his chances of presenting more fitting solutions.

3.Not Asking What the Client Wants to Happen

The exploratory meeting between the SEO consultant and the client is supposed to uncover both the needs and goals of the client.

There are instances when the client might ask for specific services that would not necessarily bring him the results that he needs. In these cases, the SEO consultant should be able to help the client understand that there are better options for him to consider.
Clients appreciate it when they are given more information so that they can carefully reconsider their decision. It would be a big plus for the SEO consultant to present the pros and cons of each option rather than to tell the client that he is wrong and that he should opt for the consultant’s recommended solution.

4.Not Updating the Client about the Progress of the Project

When the project is underway, the SEO consultant should keep him in the loop at all times. At the very least, the client and the consultant should agree on the ideal frequency of status reports and the issues that are supposed to be reported right away. Transparency will prevent miscommunication and setbacks that could affect the project’s results.

5.Missing Goals by a Hair to Make the Client Avail of Another Service

This is one of the biggest mistakes that a new consultant can make. In the desire to keep the relationship going, a consultant can hold back and do just enough to “almost achieve” the client’s goals.

This way, he can offer another service to continue working on the account.

Any SEO consultant should never resort to misleading the client in any way. If and when the client decides to continue his service contract for the long-term, it should be because the client is satisfied by the results he is getting and is happy with the relationship with the SEO consultant. Besides, the client can always decide not to continue the service contract outright when the project’s goals are not met.

The consultant cannot chalk this client up as a satisfied customer. What’s worse, the client can write a negative testimonial about how the consultant failed to deliver the results he promised.